Business Development; Client’s clothing boutique profit increased by 90%
“Biz-Elevator’s business development program helped me bring my business to the next level and introduced me to new and easy ways to reach my business goals. I recommend the Biz-Elevator program for any entrepreneur who wants to have a successful business.”Founder of Gihan’s Selection, SL
An entrepreneur with 10+ years of experience in the garment and fashion industry and owner of a fashion showroom in Sri Lanka.
Overview of the problem
The fashion showroom had high-quality, branded products for competitive prices yet was not as profitable as its owner thought it should be. The client has invested a considerable amount in marketing but has not given the expected result.
We were able to clarify the value proposition segment and assist in identifying the customer segment. Moreover, the Biz-Elevator marketing team developed a better marketing strategy. Based on marketing research, we advised the client to relocate the shop and re-brand and also opened an e-shop.
We also identified weaknesses of the existing point of sale system and developed a better POS for the business. Business development consultation and process took 3 months, and our business development, marketing, and IT teams worked collectively.
- Profit increased by 90%,
- Cost for Marketing reduced by 75%,
- Brand awareness improved
- 100% accuracy on POS system
- Repeat Purchase Rate of the e-shop 93%